[EVENT]: Mamee Celebrates Merdeka and Hari Malaysia With Jimat ++ Campaign

8:00 PTG



In conjunction with Merdeka and Hari Malaysia, Mamee-Double Decker (M) Sdn Bhd (Mamee) launched their Jimat++ Campaign to address consumers’ need to stretch their budget with quality and affordable goods by offering additional grammage and extra products in some of the much-loved Malaysian brands by Mamee.

  The campaign which runs from 1st August to 31st October, is focused on mothers with a “Mother Knows Best” theme as mothers are always on the lookout for value for money household goods that the entire family can enjoy.

Consumers will be able to get more from Mamee brands such as Mister Potato chips, which is the number one potato snack in Malaysia, Mamee Monster, the number one noodle snack in Malaysia, and Mamee Chef Curry Laksa, which is the No. 1 instant noodle cup in the world by international instant noodle reviewer The Ramen Rater, who is based in the United States. Among the others too are Premium and Sllrrrp Instant Noodles, Mamee Chef, Sllrrrp and Express Cup Noodles as well as Mamee Cool Tea.
Mamee, a proudly Malaysian grown company which has become a household name is dedicating the campaign to Malaysians as they celebrate Merdeka and Hari Malaysia. The continued success of the brands is due to the consistent focus on the highest standards of quality and a passion for innovation. For example Mister Potato is made from only fresh imported potatoes from the best farms in the US and Australia while Mamee has collaborated with celebrity chef Dato’ Ismail to create recipes of local favourites for the Mamee Chef range.
 “At Mamee, we are focused on providing the best for our consumers through good quality products that meet their daily needs. We understand the struggles most mothers go through in order to give the best meal to their family. To lessen their burden, Mamee is launching the Jimat++ Campaign which allows the home makers to make better and smart decisions on purchasing the necessity items for their household. Now, with the same pricing, consumers can bring home more products in a packet or with additional grammage in a product without compromising on quality,” said Tan Sri Pang Tee Chew, CEO of Mamee-Double Decker (M) Sdn Bhd.

Dato' Sri Rohani Abdul Karim, Women, Family and Community Development Minister, who launched the Jimat++ campaign at MYDIN Mall USJ, Subang Jaya said, “This is the perfect time to launch promotions and campaigns to assist families to lessen their burden when purchasing household items. I am especially happy that the campaign is targeted at mothers who are the Chief Purchasing Officers or Household Finance Ministers. They are the ones that are constantly on the lookout for the best deals in the hypermarkets and supermarkets when purchasing household items to provide the best to their family. Mamee as a responsible company is certainly answering the call for cost-saving products by launching the Jimat++ campaign which allows mothers to make better decisions and save more money.

Through the Jimat++ campaign, consumers will get more goodies for their Ringgit with additional grammage in their favourite Mister Potato Chips. They will also be getting additional products when they buy Mamee Chef Cup (buy 3 and get 1 free), Mamee Sllrrrp and Express Cup (buy 6 and get 2 free), Mamee Chef Instant Noodle (buy 4 and get 1 free), Mamee Premium and Sllrrrp Instant Noodle (buy 5 and get 1 free), Mamee Monster Snack (buy 10 and get 1 free) and Mamee Cool Tea 300ml (buy 5 and get 1 free).

Mamee’s Jimat++ Campaign will be carried out from 1st August to 31st October and the products can be purchased in hypermarkets, supermarkets and retail stores throughout Malaysia. For more information on the products log on to www.mamee.com.
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