Gimme Your Bra Campaign

1:02 PTG


Assalamua’laikum ladies and gentlemen. In this month of October, we are celebrating the Breast Cancer Month.  This is to give a full support with our breast cancer patients and also give awareness to the women on how to prevent breast cancer.  

For you information, in this fabolouse month of October, had organized one Campaign that is call “Gimme Your Bra”. Many have questions, why we have to give them our bra. Heheh, same goes with me. At first, I was not that interested in giving my bra to someone else but after reading the objectives of this campaign then you will know what they are doing with our bra. It is donate to the women who will sell them to earn a living, so basically we donate, they sell and earn money. Just as simple as that. For further information just read the description below.

What is Gimme Your Bra?
  • We will be collecting second-hand bras, either used or new, which will then be donated to women in less economically developed countries (LEDC) through verified non-governmental organizations (NGO).
  • Collected bras will be donated to women in need who will then sell them to earn a living. In certain communities like in India, selling these bras can earn them 3 – 5 times of minimum wage.
  • Aside from that, bras are considered a luxury and not a necessity in disadvantaged communities. In other words, donated bras also give dignity and empower women/girls in communities.

This campaign was organized by Uplift Project that is a group in Austalia who ships second-hand bras and distributes them to underprivileged women all around the Asia-Pacific region.
Uplift Malaysia was founded in February 2014 by Ncole Lee and their based is in Autralia.

So, fellow friend especially my female friends, I would like you all to donate some of your bra and support this event. I think that if we just trow the bra away, it is better for us to donate it. You can donate either unused bra (not fit to you ) or your own bra with good condition.


HiShop Malaysia
22-3 Jalan PJU 8/5G
Damansara Perdana
47820 Petaling Jaya
Selangor, Malaysia.

And one more question before you leave.
Who uses Audrey bra here?Yes/no? Just leave your comment below, orite. I would love to know your Bra Brand and why you love to use it!.

Till then.


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